Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowLeading health & beauty brands' household penetration rate in Europe 2022
This statistic presents the household penetration rate of leading health and beauty brands in Europe in 2022. That year, Nivea was the health and beauty brand with the highest penetration rate in Europe, with over 52 percent of households buying the brand. Colgate and Dove ranked in second and third place, with penetration rates of 43.4 percent and 33.4 percent, respectively. That year, Nivea was also the leading health and beauty brand based on consumer reach points.
